Motivational factors affecting entrepreneurial decision: a comparison between Bulgarian and Serbian women entrepreneurs

Radović-Marković, Mirjana and Krumov, Krum and Krumova, Albena and Malović, Marko (2014) Motivational factors affecting entrepreneurial decision: a comparison between Bulgarian and Serbian women entrepreneurs. In: Drivers for progress in the global society: proceedings of an European interdisciplinary forum. Academic Association of Management and Administration, Vilnius, pp. 103-115. ISBN 978-609-95468-4-1

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Abstract

Purpose: This study identifies the critical factors that motivate women to launch their own
businesses in transition countries in general and Serbia versus Bulgaria in particular. Pinpointing the
aforementioned factors further enables us to draw inferrences on the overall health of female
enterpreneurship in the two countries and advocate future steps needed for full-fledged development
of start-ups owned and/or chaired by ladies, since female enterpreneurship appears to contain still
largely untapped potential across the board.
Approach: This research is levied from two country specific questionnaires filled by randomly
chosen women out of carefully selected pools of female enterpreneurs in Bulgaria and Serbia. Within
predefined age groups, results from the two samples were fed to produce descriptive statistics via
mean and standard deviation analysis, according to Likert's five point scale methodology.
Findings: Based on this research, for the Bulgarian sample, we found that the leading motives of
women entrepreneurs cover the presence of abilities and talent, acceptance of freedom and
independence as a value of particular importance, control over one's own life and need for security via
fulfilling professional aspirations. Quite to the contrary, for the Serbian sample, we concluded that the
main motive for women to enter business is related to their inability to find a job. Namely, their startups
are necessity rather than opportunity- or skill-driven ventures. In conclusion, we are concerned
both with the grass-roots of such finding and with policy efforts to be advised in order to improve the
participation, the quality as well as the GDP impact of female entrepreneurship in the countries under
investigation.

Item Type:	Book Section
Additional Information:	COBISS.ID=512261474
Uncontrolled Keywords:	female entrepreneurship, motivation, transition, Serbia, Bulgaria
Research Department:	Digital Economics
Depositing User:	Jelena Banovic
Date Deposited:	26 Dec 2016 07:57
Last Modified:	24 Aug 2020 09:16
URI:	http://35.240.28.64/id/eprint/927
Author Links:	[error in script] No links available.

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