Radović-Marković, Mirjana and Vujičić, Slađana (2014) Innovative global companies : some case studies. In: Entrepreneurship : factors affectin small-scale business performance and development - International Conference Employment, Education and Entrepreneurship. Faculty of Business Economics and Entrepreneurship, Belgrade, pp. 403-417. ISBN 978-86-6069-106-6
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Abstract
The world economy is becoming increasingly global and the magnitude of the
globalization trend is so large that it is creating complexities for the managers and
leaders of the organizations. Globalization brings both benefits and challenges for
the organizations and striking a right balance between the two is critical for the
organizations to succeed in the global marketplace. This paper aims to study and
discuss the significance of globalization for organizations. The study is aimed at
the complexities of the global environment and the competitiveness of the
organizations. The paper elaborates the types of global organizations, followed by
the role of managers and leaders in managing global organizations. The study also
includes the role of the international business environment in the context of the
global strategy of companies. Finally, an attempt has been made to study the
importance of managing a culturally diverse workforce in a global organization.
The method of study is primarily a literature survey and the websites of some of the
organizations. The study proves the point that globalization is inevitable in the
present economic scenario. Hence, companies that can adapt faster to this trend of
globalization by adopting suitable management techniques will have a competitive
advantage. The organizations need to strike a right balance between the challenges
and the benefits of globalization and the four basic areas for striking the right
balance are cost, strategy, people and risk.
| Item Type: | Book Section |
|---|---|
| Additional Information: | COBISS.ID=512270178 |
| Uncontrolled Keywords: | globalization, global strategy, cultural diversity, international business environment |
| Research Department: | Digital Economics |
| Depositing User: | Jelena Banovic |
| Date Deposited: | 18 Nov 2016 08:26 |
| Last Modified: | 24 Aug 2020 09:15 |
| URI: | http://35.240.28.64/id/eprint/853 |
| Author Links: |
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