Skills development as an indicator of the Serbian tourism digitalization progress

Petković, Goran and Bradić-Martinović, Aleksandra and Lazić, Milena (2024) Skills development as an indicator of the Serbian tourism digitalization progress. Ekonomika preduzeća, 72 (1-2). pp. 137-149. ISSN 0353-443X

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Abstract

In the tourism and hospitality sector, digital skills become one of the
critical factors as they enable organizations and professionals to effectively
utilize and adapt to the latest technological developments, improving the
overall travel experience and/or operational efficiency of service providers.
Based on the previous, this paper aims to evaluate the digital skills of
supply-side stakeholders in Serbia’s tourism and hospitality sector and
to determine the main factors that influence their level of proficiency.
By analyzing primary data from 418 respondents, the findings indicate
a notable gap in advanced digital skills, which is particularly emphasized
among administrative officers, primarily tourist inspectors. Additionally,
multinomial logistic regression shows that the education and employment
sector (catering, tourism agencies, tourism guides, tourism organizations,
tourism inspectors and administrative officers) are factors associated with
the level of digital skills. The results allow stakeholders to review the
possibilities for improving skills, especially in the public sector, to address
current skills gaps and prepare the workforce for future technological
developments to ensure the sector’s resilience and competitiveness in
the global market.

Item Type:	Article
Additional Information:	COBISS.ID=138350345
Uncontrolled Keywords:	digital skills, tourism and hospitality sector, Digital Skills Indicator, Serbia
Research Department:	Innovation Economics
Depositing User:	Jelena Banovic
Date Deposited:	27 Feb 2024 08:22
Last Modified:	27 Feb 2024 08:22
URI:	http://35.240.28.64/id/eprint/2018
Author Links:	[error in script] No links available.

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