Digital skills in tourism and hospitality as a precondition for the sector resilient growth: The case of Serbia

Lazić, Milena and Bradić-Martinović, Aleksandra and Banović, Jelena (2023) Digital skills in tourism and hospitality as a precondition for the sector resilient growth: The case of Serbia. Hotel and Tourism Management, 11 (1). pp. 25-40. ISSN 2620-0279

Text lazic, bradic martinovic, banovic.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (816kB)

Abstract

Advanced digital solutions, modern technologies and artificial intelligence have
fundamentally transformed the pace of change and existing business models in the tourism
and hospitality (T&H) sector. Implementing advanced digital solutions through new and
improved tourism products and services can transform the customer experience while
increasing the sector‘s productivity and resilience. However, in order to adequately leverage
advanced digital technologies, the T&H sector‘s workforce must have a sufficient level of
digital skills, competencies, and capabilities. Accordingly, this paper aims to assess the
digital skills of the T&H sector employees in Serbia and identify the key factors that
influence their level. The findings suggest that the digital skills of employees in the T&H
sector in Serbia should be improved through formal and informal education in order for the
sector to reposition itself in a more resilient and sustainable manner and in line with the 2030
Agenda.

Item Type:	Article
Additional Information:	COBISS.ID=118742793
Uncontrolled Keywords:	digitalne veštine, radna snaga, turizam i ugostiteljstvo, Srbija
Research Department:	Digital Economics Innovation Economics
Depositing User:	Jelena Banovic
Date Deposited:	27 Jun 2023 11:17
Last Modified:	03 Jul 2023 09:02
URI:	http://35.240.28.64/id/eprint/1914
Author Links:	[error in script] No links available.

Actions (login required)

View Item