Crisis management in the function of effective destination management

Petković, Goran and Bradić-Martinović, Aleksandra and Pindžo, Renata (2023) Crisis management in the function of effective destination management. Ekonomika preduzeća, 71 (1-2). pp. 145-161. ISSN 0353-443X

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Abstract

Contemporary destination management implies a broader mandate
that has shifted the focus from traditional marketing and promotional
activities to strategic planning, coordination, and management activities,
integrating various stakeholders with a common goal. However,
environmental influences, especially negative ones, to which tourism
is highly susceptible, as shown by practice in recent years, also affect
the overall destination management process. The integration of crisis
management into the destination management process assumes that
specific procedures exist, adequate task forces are organised, and all
necessary resources are recognised, planned and activated at the onset
of the crisis. Recent experiences have shown that destinations like Serbia,
which failed to establish a destination management system, face much
more significant challenges regarding crisis management in tourism.
Given that we are increasingly living in the so-called VUCA environment,
tourism crisis management is exposed to unique challenges and requires
special skills and leadership that will be activated in risky moments. In
addition, it is essential to establish institutions with clearly defined tasks
and capacities because only the synergy of skills and knowledge, on
the one hand, and institutions (structures) will enable successful crisis
management in tourism.

Item Type:	Article
Uncontrolled Keywords:	crisis management, destination management, skills, resources, institutions, procedures, synergy, Western Balkans, Serbia
Research Department:	Innovation Economics
Depositing User:	Jelena Banovic
Date Deposited:	14 Mar 2023 14:10
Last Modified:	14 Mar 2023 14:10
URI:	http://35.240.28.64/id/eprint/1890
Author Links:	[error in script] No links available.

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