Creative industries as a driver of innovations and competitiveness : global and national overview

Lazić, Milena (2022) Creative industries as a driver of innovations and competitiveness : global and national overview. In: Nauka i inovacije kao pokretači privrednog razvoja. Institut ekonomskih nauka, Beograd, pp. 129-148. ISBN 978-86-89465-71-6

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Abstract

The COVID-19 pandemic hit creative industries severely - more than 10
million people engaged in creative industries globally lost their jobs during the
first pandemic year. However, the impact across the industries varied
significantly. The IT sector benefited while in-person events and attractions
suffered both from travel restrictions and social distancing measures. The
pandemic has led to a surge in online activity while, at the same time, accelerating
the process of digital transformation. From 2016 to 2021, the number of hours
watched on Netflix per minute increased 7.4 times, whereas Facebook logins per
minute almost doubled, as did Google searches and YouTube views. A new trend
also emerged – the digital transformation of production, distribution and access
to creative content. To respond to the inflated demand for goods and services
with creative content, music, museums, film and performing arts have been
offered online, while festivals created hybrid alternatives for the world to enjoy
the culture. Considering the importance of creative industries in today's
globalized environment as a driving force of innovation and transformation, the
paper aims to provide deeper insights into the current state and perspectives of
the sector with a focus on its digital transformation. To obtain the paper's
objective, the standard desk research method and secondary data analysis have
been performed. The analysis has been conducted on three levels – global,
regional and national. Bearing in mind the sector's role and potential, especially
in the emerging market context, the conclusions and recommendations obtained
in this paper are primarily intended for the policymakers and expert public in the
Republic of Serbia.

Item Type:	Book Section
Additional Information:	COBISS.ID=80337417
Uncontrolled Keywords:	creative industries, digitalization, global market, the Western Balkans, the Republic of Serbia
Research Department:	Innovation Economics
Depositing User:	Jelena Banovic
Date Deposited:	07 Dec 2022 08:51
Last Modified:	07 Dec 2022 08:51
URI:	http://35.240.28.64/id/eprint/1848
Author Links:	[error in script] No links available.

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