Innovation Capacities of Serbian Enterprises Before and During the Covid-19 Pandemic

Lazarević-Moravčević, Marija and Lazić, Milena (2022) Innovation Capacities of Serbian Enterprises Before and During the Covid-19 Pandemic. In: Economic and Financial Implications of Covid-19 Crises. Université Côte d'Azur, Nica, pp. 248-266. ISBN 978-2-493478-00-9

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Abstract

The subject of this is the analysis of the innovation capabilities of enterprises in the
Republic of Serbia. The emphasizes the importance of innovation in improving every
company's business, regardless of its size or activity, with a particular focus on the
enterprises operating in the tourism and hospitality industry. The aims to examine the
ability of enterprises in Serbia to find in innovations both – sources of competitive
advantage and solutions to the problems they are currently facing. The starts from the
assumption that even though the innovation potentials of enterprises in Serbia are not
fully utilized, positive tendencies can be recognized in the field of innovative activities.
The authors believe that innovation ventures in all business segments, along with
abandoning existing practices and patterns of behavior, represent a precondition for
overcoming the problems that arose during the COVID-19 pandemic.

Item Type: Book Section
Additional Information: COBISS.ID=65724169
Uncontrolled Keywords: innovation capabilities, ICTs, clusters, SMEs, marketing communications, tourism
Research Department: Innovation Economics
Depositing User: Jelena Banovic
Date Deposited: 18 Oct 2022 14:25
Last Modified: 18 Oct 2022 14:25
URI: http://35.240.28.64/id/eprint/1800
Author Links: [error in script] No links available.

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