Beraha, Isidora and Đuričin, Sonja (2022) Perspectives on integration of the Western Balkan region into the global tourism value chain. In: Innovative Aspects of the Development Service and Tourism : Book of proceedings of X International scientific-practical conference (Stavropol, 13-15 April 2022) : research materials and reports. Секвойя, Stavropol, pp. 108-115. ISBN 978-5-6048606-1-8
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Abstract
This paper aims to perceive the perspectives on integrating the
Western Balkan region into the global tourism value chain. The research is based on
the analysis of selected indicators of the number of tourist arrivals, international
tourism revenue, percent of GDP, and hotel and restaurant price index for the 2017-
2020 period. Additionally, a survey was conducted to collect the answers of hotel and
travel agency representatives on tourism potentials, cooperation, and obstacles to
development. The research revealed that the perspectives are related to developing
the joint regional tourist offer, further improvement of infrastructure, association with
international tour operators, investment in human resource development, and an
emphasis on promoting the region’s tourist potential.
| Item Type: | Book Section |
|---|---|
| Additional Information: | COBISS.ID=76231177 |
| Uncontrolled Keywords: | tourism, global value chain, Western Balkan region, perspectives |
| Research Department: | Innovation Economics |
| Depositing User: | Jelena Banovic |
| Date Deposited: | 18 Oct 2022 11:27 |
| Last Modified: | 21 Oct 2022 12:48 |
| URI: | http://35.240.28.64/id/eprint/1793 |
| Author Links: |
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