Analysis of Tourism Demand in Selected WB Countries during the COVID-19 Pandemic

Lazić, Milena and Bradić-Martinović, Aleksandra (2022) Analysis of Tourism Demand in Selected WB Countries during the COVID-19 Pandemic. In: Modern management tools and economy of tourism sector in present era: 6th international thematic monograph. Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Belgrade; Ohrid, pp. 51-72. ISBN 978-86-80194-49-3

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Abstract

The subject of this chapter is tourism demand-side investigation
in the following Western Balkans (WB) countries - Bosnia and Herzegovina,
Montenegro, North Macedonia, and Serbia during the period 2019 M1 –
2021 M6. The chapter addresses the changing structure of tourism demand
with the increased share of domestic visitors in all observed WB economies.
Furthermore, the ongoing health crisis has emphasized the fundamental
problems of tourism sectors in observed WB economies: very high seasonality and insucient attractiveness of certain types of destinations. Improving the attractiveness of destinations (especially cities) for domestic guests
through the development of modern tourism products, implementation of
advanced ICT solutions, and customized marketing and promotional activities has the potential to improve the structure of guests and consequently
mitigate the sector’s resistance to similar shocks in the future.

Item Type:	Book Section
Additional Information:	COBISS.ID=71556617
Uncontrolled Keywords:	tourism, COVID-19, WB countries, demand
Research Department:	Digital Economics
Depositing User:	Jelena Banovic
Date Deposited:	14 Oct 2022 13:02
Last Modified:	14 Oct 2022 13:02
URI:	http://35.240.28.64/id/eprint/1786
Author Links:	[error in script] No links available.

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