Competitiveness Factors of Serbian Tourism

Petković, Goran and Pindžo, Renata and Bradić-Martinović, Aleksandra (2022) Competitiveness Factors of Serbian Tourism. Ekonomika preduzeća, 70 (1-2). pp. 113-127. ISSN 0353-443X

Text petkovic_et_al_220405_112338_831.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (723kB)

Abstract

According to the concept of authenticity, competitiveness of a tourist
destination depends on the complex interdependence of numerous
destination components and their interaction with the visitors of the
destination. The global standard for measuring competitiveness of countries
is the TTC Index of the World Economic Forum, the ranking list where
Serbia holds a relatively weak position. This position has been cyclically
improving and deteriorating, and opposite trends of indicators within
individual sub-indices also contribute to this, suggesting that activities
are uncoordinated. The Tourism Development Strategy of Serbia (TDS),
as an umbrella document to coordinate efforts to develop and improve
the competitiveness of Serbian tourism, identifies priority products and
destinations in Serbia. Such established priorities should contribute
both to the coordination among key stakeholders and, consequently, to
competitiveness in the international market. The analysis conducted in
this paper indicates that TDS has only partially identified the products
and destinations chosen by visitors.

Item Type:	Article
Additional Information:	COBISS.ID=59252745
Uncontrolled Keywords:	competitiveness, index, tourist destination, strategy, tourism product, priority
Research Department:	Digital Economics
Depositing User:	Jelena Banovic
Date Deposited:	08 Apr 2022 09:50
Last Modified:	08 Apr 2022 09:50
URI:	http://35.240.28.64/id/eprint/1759
Author Links:	[error in script] No links available.

Actions (login required)

View Item