COVID-19 Impact on Cultural and Natural Pan-European Thematic Routes

Kovačević, Igor and Bradić-Martinović, Aleksandra and Petković, Goran (2021) COVID-19 Impact on Cultural and Natural Pan-European Thematic Routes. Ekonomika preduzeća, nov-de. pp. 357-368. ISSN 0353-443X

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Abstract

Although the definitive effect is not measurable yet, it is evident that
the hospitality and tourism sectors have endured the greatest pressure
in the coronavirus pandemic crisis. This paper presents the analysis of
the impact of the crisis on the thematic tourism routes. The emphasis is
placed on investigating the impacts on market structure and seasonality,
being the external dimensions, and on employment and cost-controlled
measures as instruments of the internal management dimension. The
case study analysis employed is based on the empirical examples of
Pan-European thematic routes titled “Roman Emperors & Danube Wine
Route” (RER & DWR) and “Via Dinarica Route” (VDR). The paper also
discusses models of various scenarios for business recovery and further
development. The findings show that COVID-19 has had a minimal impact‚ of -2% on employment in the thematic routes and that massive cost control measures have been predominantly aimed at fixed operational costs. Thematic routes have experienced a decrease in operating time of up to 50%, and at the same time are undergoing market restructuring, with domestic and regional guests being the leading segments. Research further shows that the most needed form of government support through crisis mitigation measures is destination promotion support, followed by wage support and utility cost reduction.

Item Type:	Article
Additional Information:	COBISS.ID=49647369
Uncontrolled Keywords:	COVID-19, thematic routes, cultural routes, tourism, performances
Research Department:	Sectorial Economics
Depositing User:	Jelena Banovic
Date Deposited:	29 Dec 2021 10:37
Last Modified:	29 Dec 2021 11:07
URI:	http://35.240.28.64/id/eprint/1672
Author Links:	[error in script] No links available.

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