The Role of Reward-Based Crowdfunding in Farm Financing: What Characterises Successful Campaign?

Ljumović, Isidora and Hanić, Aida and Kovačević, Vlado (2021) The Role of Reward-Based Crowdfunding in Farm Financing: What Characterises Successful Campaign? Economics of Agriculture, 68 (3). pp. 773-788. ISSN 2334-8453

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Abstract

The purpose of this paper is to provide insight into the role
of reward-based crowdfunding in farm financing, with a
focus on its likelihood of success. The study uses a sample
of 1,566 projects from the Kickstarter platform between
2014 and 2020. We added the level of urbanisation
and relative importance of agriculture in the country’s
economy to the basic elements to assess the importance of
the crowdfunding.
We run a logistic regression model to investigate factors
that motivate investment decisions. We discovered a
statistically significant negative correlation between
the self-set campaign goal and project success, as well
as a small positive impact of number of backers and a
positive impact of the importance of agriculture in the
country’s economy on crowdfunding success. In an era
of rapid innovation and the rise of social networks, this
paper contributes to the current literature on the agri-food
industry’s reword-based crowdfunding approach.

Item Type:	Article
Additional Information:	COBISS.ID=47284745
Uncontrolled Keywords:	crowdfunding, agri-business, success factors, farm financing
Research Department:	Digital Economics
Depositing User:	Jelena Banovic
Date Deposited:	01 Oct 2021 09:45
Last Modified:	01 Oct 2021 09:45
URI:	http://35.240.28.64/id/eprint/1661
Author Links:	[error in script] No links available.

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