Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia

Novaković, Jelena (2021) Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia. Insam: journal of contemporary music, art and technology, I (6). pp. 103-113. ISSN 2637-1898

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Abstract

Digitalization and development of a digital marketing strategy as a
way to attract the (particularly young) audience is a prerequisite for modern
artists. The COVID-19 pandemic emphasized this need even more, but even
without pandemics, it is very hard for an artist to reach its public and to
present its work to a wider range of audiences without utilizing digital tools.
In this article, the author will present some possibilities available for artists
to improve their visibility and promote their work in a new global digital art
market. The importance of understanding the digital world, the audience’s
preferences, and digital marketing are crucial for modern artists. The aim of
this paper is to analyze the importance of the digital art market for artists
in Serbia. The research was conducted using a questionnaire survey focused
on 88 artists actively creating and participating in the art world, mostly
from Belgrade, Serbia. After a contextualization of data, it is evident that
the majority of artists from fail to generate income in the digital art market.

Item Type:	Article
Additional Information:	COBISS.ID=43651081
Uncontrolled Keywords:	visual artists, digital art marketing, pandemic, social media, Instagram
Research Department:	Digital Economics
Depositing User:	Jelena Banovic
Date Deposited:	29 Jul 2021 11:45
Last Modified:	18 Oct 2023 08:45
URI:	http://35.240.28.64/id/eprint/1624
Author Links:	[error in script] No links available.

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