Adoption of Mobile Banking in the Republic of Serbia

Antonijević, Marija and Ivanović, Đina and Simović, Vladimir (2021) Adoption of Mobile Banking in the Republic of Serbia. In: Finance, Innovation and Technology: new models and structures. Institute of Economics - Ss. Cyril & Methodius University, Skopje, pp. 76-95. ISBN 978-608-4519-23-2

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Abstract

The aim of this study is to determine which factors significantly
influence the adoption of mobile banking application in the Republic of Serbia
based on Technology acceptance model (TAM). The study was conducted using
an online questionnaire during June-July 2020 on a sample of 167 respondents
who are users of mobile banking application. Authors used the software
package SPSS 25 for the analysis. Factor analysis with the principal
component method and varimax rotation was used to group questions into the
corresponding factors, i.e., information on m-banking, perceived usefulness,
perceived security, perceived ease of use, and technological proficiency and
conditions. After that, binary logistic regression was approached where the
dependent variable was represented by the intention to use the mobile banking
application in the future, while the independent variables were five factors
defined based on factor analysis. The results show that the statistically
significant factors that influence the intention to use mobile banking
application in the future are information on m-banking (p=0.046), perceived
usefulness (p=0.000), and perceived security (p=0.008).

Item Type:	Book Section
Additional Information:	COBISS.ID=37545481
Uncontrolled Keywords:	mobile banking, adoption, banking sector, TAM, Serbia
Research Department:	Digital Economics
Depositing User:	Jelena Banovic
Date Deposited:	13 May 2021 10:40
Last Modified:	13 May 2021 10:40
URI:	http://35.240.28.64/id/eprint/1594
Author Links:	[error in script] No links available.

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