Are Green Hotels Suitable for the Development of Entrepreneurship in Tourism?

Cvijanović, Drago and Sekulić, Dejan and Pavlović, Dejana (2018) Are Green Hotels Suitable for the Development of Entrepreneurship in Tourism? Ekonomika preduzeća, LXVI (7/8). pp. 424-433. ISSN 0353-443X

Text cvijanovic, sekulic, pavlovic11.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (834kB)

Abstract

The environment is exposed to the negative impact of business activities,
which is reflected in extensive exploitation of natural resources and
pollution of nature. The issue of environmental protection is very important
for tourist destinations that are exposed to negative effects of business
operations of numerous companies in their surroundings. In this regard,
green hotels are becoming increasingly important because their business
is based on reduced consumption of natural resources and pollution
reduction. The aim of this paper is to explore consumers’ perceptions of
green hotels, their intention to visit them again and to recommend them
to friends and acquaintances or through social networks. In addition,
this research contributes to defining opportunities for the development
of entrepreneurship in the field of green hotel industry. Survey results
enable entrepreneurs to understand the benefits of applying environmental
principles in business and the manner in which these principles are
valued by consumers. For the purpose of this paper, empirical research
was conducted on the basis of a questionnaire consisting of 5 variables
and 21 statements. The results show that the implementation of green
practice in hotel industry has a positive impact on the satisfaction of
consumers, their intention to visit these hotels and to recommend them
to friends and acquaintances and through social networks.

Item Type:	Article
Uncontrolled Keywords:	entrepreneurship, green hotels, tourism, satisfaction
Research Department:	Macroeconomics
Depositing User:	Jelena Banovic
Date Deposited:	05 Mar 2019 10:47
Last Modified:	30 Nov 2021 08:52
URI:	http://35.240.28.64/id/eprint/1318
Author Links:	[error in script] No links available.

Actions (login required)

View Item