Items where Author is "Neogradi, Slađana"

Article

Domazet, Ivana and Neogradi, Slađana (2023) Customer Relationship Management: A Key Factor in Banks’ Competitiveness in Modern Business. Proceedings, 85 (1). ISSN 2504-3900

Domazet, Ivana and Neogradi, Slađana and Simović, Vladimir (2019) Značaj društvenih mreža kao digitalnih kanala komunikacije u srpskim bankama. Marketing, 50 (4). pp. 289-297. ISSN 0354-3471

Book Section

Domazet, Ivana and Neogradi, Slađana (2019) Značaj primene digitalnih tehnologija u bankarstvu: stavovi menadžera banaka. In: Nacionalna konferencija sa međunarodnim učešćem "Izazovi savremenog marketinga". Srpsko udruženje za marketing - SeMa, Beograd, pp. 112-119. ISBN 978-86-7852-056-3

Domazet, Ivana and Neogradi, Slađana (2018) Digital Marketing and Service Industry: Digital Marketing in the Banking Industry. In: Managing diversity, innovation, and infrastructure in digital business. Business Science Reference, Hershey, PA, pp. 20-41. ISBN 978-15-22559-93-1